The level of awareness of the World Trade Organization Coursework

The level of awareness of the World Trade Organization - Coursework Example The aim of this paper is to reveal the level of awareness of the World Trade Organization and its perceived role within different segments of the population, and then ascertain if there is a link between â€Å"education and knowledge.† This has been accomplished firstly through a large sample of questionnaires conducted with members of the general public (50 respondents being the desired level). As can be seen in appendix 1, the questionnaire has included relevant questions relating to WTO purpose, mission, work, structure, and recognition of their logo, in other words brand awareness. Then a group of fifty students were approached for questionnaires, being a representative sample of final year degree students. The results from both questionnaires were analysed and compared to identify whether the prescribed thesis has been proven or not. The objective of this dissertation is to ascertain the following: - †¢ Whether there is sufficient brand awareness of WTO in terms of brand recognition, recall and characteristics between student population and general public. †¢ Whether there is a co relation between level of education and knowledge of WTO affairs. †¢ Whether cultural differences between the two sample populations have any impact on the knowledge, perception and learning process about world trade affairs, WTO in particular. †¢ Gather a general perception about liberalisation of trade.... Whether there is a co relation between level of education and knowledge of WTO affairs. Whether cultural differences between the two sample populations have any impact on the knowledge, perception and learning process about world trade affairs, WTO in particular. Gather a general perception about liberalisation of trade. Once the objectives are achieved, analysing the future marketing strategy of organizations like WTO to sustain or improve their branding efforts. Methodology This chapter will describe the different methods applicable to this research. The research philosophy, approach, strategy and data collection methods will be briefed. The research intended for WTO is mid way between positivism and interpretivism as the topics require objective knowledge testing as well as subjective analysis of participant's views. Deductive research approach involves hypothesis testing and draws generalizations as a result of it. This research falls under inductive approach as the generalizations like branding awareness, recall etc, are tested in different contexts. Also considering the data sample size deductive research leading to universal generalizations falls short of credibility. Strategy used for research could be experimental, survey, case study, action or qualitative. Qualitative, experimental like focus groups and case study approach are ruled out due to type of research and the timelines available for research. Action research is the best method to be chosen if the firm for which the project is done (Here WTO) is also actively involved in the research. Survey ensures covering a vast sample size within the project timelines, economically. Surveys can also be