Ethnographic study at McDonalds Essay -- globalization

This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost in all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the vanquish product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization. The ethnographic study took place at McDonalds memory board, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonalds. The interior has a minimal style with posh chairs, tabl es, black art deco fixtures, beautiful paintings and lovable lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. Without thinking, I was moving towards the counter, I faced the girl behind the counter she was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to care for the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most co... ...International Economics. Krishnan, R. (1996). The first revolt against globalization. Monthly Review, vol.48, no.1.Krugman, P. (1994). Does Third World Growth wounded First World Prosperity? Harvard business reviewOman, C. (1994). Globalisation and regionalisation the challenge for developing countries. Paris Development Centre studies.Osland, S.J. (2003). Broadening the Debate, the Pros and Cons of Globalization. Journal of Management inquiry, Vol. 12 no. 2, pp.137-154Rodrik, D. (1997). Has Globalization Gone Too Far. Washington Institute for International Economics.Rosenau, N. J. (2006). The Study of World Politics Globalization and governance. Abingdon Routledge.Valaskakis, K. (1998). The challenge of strategic governance give notice globalization be managed? Optimum, vol. 28, no. 2, pp. 26-40.http//www.mcdonalds.co.uk/ (accessed 15/01/2011)