Advertising to children Essay

Over the sound few decades advertising has altered the lives of umpteen and in particular children. Children are susceptible to what they see and are more prone to act on a whim. This research paper will go bad advertising which is aimed at children and will test the following dissertation statement Thesis Advertising misleads children in purchasing goods which they do not need. When you think active this, it whitethorn not seem that true. You could argue that you dont know anyone whose fashion or style is influenced by Hollywoods stars. But, you know youve seen mickle wearing Sean John or JLo brand clothing.Celebrities also influence fashion much more generally. Most fashion trends were either started or influenced by the bear-sized stars, says Ramon. Anformer(a) key component of child intended marketing is the music industry. Stephen Kiehl of the Baltimore Sun says, You could be forgiven for confusing the Number 1 song in the U. S. last week with a commercial. The journal ist also mentions that some musical artists are even paid to crusade specific products in their songs. A recent event of this is Petey Pablos song Freak-a-Leak in which the lyrics include, Now I got to give a shout out to Seagrams gin.Cause Im drinkin it and they payin me for it. According to the San Francisco marketing company, Agenda Inc. , 59 brands have been mentioned 645 times in the songs that have made it into the top 20 this year. Another large reservoir of advertising aimed at children is particularly enough, school. Looking right which really means fitting in, is very important for young teenagers, says LaRue- Robinson, a middle school guidance counselor in Forestville, Md. With students caring about how their peers are dressed, moms are beginning to worry Its gotten really bad now withTiny Teddies and Cheezels give a balance fast to children (Houlihan, 2005). On the other hand, some advertisements using prize to deceive children to buy their products. The video (Buy me that, too 1992) explained how the television advertising unreal children. From the Cereal Giveaways advertising, children can secure a complete set of baseball cards easily (Buy me that, too 1992. But the presenter said 73 boxes to get a good destiny only, this result in expenditure increasing for parents (Buy me that, too 1992).Therefore, television advertising directed at children is not fair, people can not allow deceptive advertising continue to misleading children, it should be forbid. Some people argue that if government do not allowed shapers to promote their products on children television, this will lead to demean of the childrens product industry. This point of view is biased. Word-of-mouth is influencing children buying power. Harry Potter novel now is popular around the world, scarce the success is not from television advertising, the books themselves became successful are because of word-of-mouth between children (Blades, Gunter & Oates cited in Proctor &Richa rds, 2002).Without television advertising, childrens product has been successful in society, Harry Potter gives manufacturers an mannikin that how to achieve success without to promote on children television. Moreover, television advertising is not only method for manufacturers to promote their products. According to the Australia Film Commission report (AFC, 2005), it is estimated the measure advertising expenditure with Commercial Economic Advisory Service of Australia (CEASA). Television advertising is not the most important channel for manufacturers in Australia, newspapers is the first weft for manufacturers to promote their products.Also, from the study, manufacturers like to choose radio, magazines and other channels to promote their products (AFC, 2005). Furthermore, 78% of children and adolescents who use the internet do so at home (National Center for command Statistics, 2003). Internet has become an efficiency way for manufacturers to promote their goods. From the wor d-of-mouth advertising and study from AFC, people can find the answer easily that forbid the manufacturers to advertise on television will not destroy the childrens product industry. To escape advertising is nearly impossible brand word of honor are everywhere. even off in outer space you cant escape it.In 1993 Schwarzeneggers underrated and misunderstood classic, (my opinion, Ill admit it ) Last Action Hero had its logo painted on a satellite for a large fee, and will circle our planet for the next few thousand years. The soldiers fighting in Iraq, even as I write this, are carrying advertisements the M-16A2 has a Colt logo stamped into its side, a reminder of who makes that quality weapon. Even in the remotest regions of our world artifacts with recognizable logos are found thanks to care packages. (The Gods Must be Crazy is a wonderful movie on this subject. ) Why do we tolerate such(prenominal) invasions to our lives?Largely because these sorts of advertisements slip under our radar, but also for identification purposes if you came to my house and saw my entertainment centre, you might know what the DVD player, stereo and the television are, but if you are not familiar with gaming systems, you would have trouble distinguishing the X-Box from the Playstation 2 or the Gamecube. So that type of brand labelling does serve a purpose other than advertising in some cases. There are exceptions to the rule of slapping a logo on everything that we purchase, and a clear boundary that corporations will not master furniture.A simple scan of the room Im in shows that that my furniture has nothing denoting where it came from, although I do know that the mattress does have a manufacturers tag on it, my sheets cover it. Out of sight, out of mind. Advertising is becoming more and more a part of our society. The film Minority traverse features a scene where advertising is everywhere, and customized to the person. This could be construed as an invasion of privacy, as ever y purchase of the individual is scrutinized and advertising is personally tailored to that person. This type of entropy gathering is already being tested in seemingly innocent places.Search for a book on amazon.com and you will get recommendations for other products that you may also be interested in based on your search. (Houlihan, 2005, pg76) Advertisers are also starting to work under our radar. On the Internet, advertisers used to use introduce cookies to find out the places you went, what you purchased online and other information. Soon the pop up ad appeared to annoy just about everyone who saw them. Pop ups were preceded by E-junk mail, dubbed Spam. The problem has travel on to what have been dubbed Spybots programs that integrate into your browser program and report back the web activity to its source. Gator is the most infamous of these.The answer to the thesis statement based on this research paper is yes. To sum up, it is clearly shows that public should outlaw all adve rtisements that target innocent children. As this is good for childrens health and controls the increasing childhood obesity, and also is of great benefit to the relationship between children and parents. Parents are no longer afraid that children are influenced by icteric content of advertisements. Nowadays, more and more countries, like many European Union countries, implement a ban on childrens advertising.Children are a commonwealths future, protecting their wellbeing and healthy life is the most important responsibility not only for their parents but also for the whole society.ReferencesDerived from esbco host The university of Winnipeg http//libproxy. uwinnipeg. ca/login? URL=http//search. ebscohost. com/login. asp? profile=web CNN. com Health America Australia Film Commission, 2005, what Australians are watching, Online, Available http//www. afc. gov. au/gtp/wftvisadrevenue. html November 24, 2008 Baker, F. 2004, TV-Toy Ad analysis Worksheet, Online, Availablehttp//mediali t. med. sc. edu/toyadanalysisworksheet. htm November, 24, 2005